Hunting for type in Carlisle city centre... The good, the bad, and the ugly.

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1. AMERIkandy is a mashup of random fonts and different cases. They use pink instead of red within the flag colours to represent candy.

2. Cumberland News looks like it uses an old english typeface, suitable for what it is... a place that sells anything to do with the news, with an old fashioned feel to it.

3. The Wedding Warehouse uses a feminine typeface and pink flowers within the logo, which shows who the market it's aimed for - women.

4. The arrows used within subways' logo are curved. This could come across as a cycle for those who come in and leave.

5. Just awful. The colours used, the type.. just overall how it looks is bad.

6. Ryman looks similar to Courier which may have possibly been condensed. Works well, especially when close up, it shows a cut out effect to it, resembling a stationary store.

7 & 8. Topshop and Topman are possibly created using Helvetica, with the bold selection being used on Topman. Both showing examples of feminine and masculine stereotypes within logos. Topshop is lighter, with a more feminine feel towards it, and Topman has a big bold effect to it.